From Hasbro, maker of Monopoly, My Little Pony and other fine products to entertain and distract children, comes this new game …

… about walking in poo.

In “Don’t Step In It!,” kids are blindfolded and must cross a playmat without stepping in piles of crap.

OK, it’s not real crap.

It’s a variant of Playdoh that you pack in a special mold to look like crap.

Oh, that makes it so much better.

You think I’m making this up.

Nope. Here’s the actual commercial. I first spotted it while channel-surfing this weekend.

As it shows, you blindfold kids, spin them until they’re dizzy and send them barefoot on their merry way down the playmat.

Player who steps in the least amount of poop wins.

I would think that kid would be the one who looks at it and says, “Nah, I’m good, I’ll just chill in a corner and try to mate this Bratz doll with a Furby.”

I don’t know about you, but when I see something like this, I’m horrified, I’m fascinated, and I need to know more.

Namely, how the heck did this get made?

Somebody had to pitch this to his or her boss.

This was a game that went through research and development and testing with focus groups.

You have to wonder about the games that didn’t make the cut.

“Dig for Boogers”? “Barbie Abortionist”? “My First Colonoscopy”?

Maybe for Christmas.

Amazingly – or not, depending on your taste – this game is rated 4.5 out of 5 on Amazon.

Parents – whom I am assuming do not work for Hasbro – rave about how much their kids love the game.

And apparently potty humor really drives a segment of toy sales.

You also can buy “Pull My Finger: The Farting Monkey Game” or “The Poopyhead Card Game: The Game Where No. 2 Always Wins.”

If you’re interested, you can get your very own copy of “Don’t Step In It” here.

It makes a great gag gift.

Emphasis on the gagging.